The two tunes ahead of Duran Duran: Michael Jackson's "Beat It" (#1) and Culture Club's "Do You Really Want to Hurt Me" (#2). Thanks in large part to MTV blasting the video out in heavy rotation, the track peaked at #3 on the Hot 100 for the week of March 26, 1983. 'Hungry Like the Wolf' was the greatest video I'd ever seen."ĭuran Duran issued a remixed version of Rio to America in November 1982, followed by "Hungry Like the Wolf" being reissued in the States December of the same year. I remember our director of talent and artist relations came running in and said, 'You have got to see this video that's come in.' Duran Duran were getting zero radio airplay at the time, and MTV wanted to try to break new music. "Back then it was a fledgling industry: We'd get maybe 10 videos a week, and everyone would gather and sit through them all. "We had our weekly meeting to hear new music on Tuesdays," recalled Les Garland, who was MTV's senior executive VP during an interview. One fateful in the MTV boardroom, the clip for "Hungry Like the Wolf" was the key. In a classic case of timing being everything, MTV had just launched in August 1981.
DURAN DURAN VIDEOS SERIES
John Taylor's Rio concept had inspired the band to team up with director Russell Mulcahy and decamp to Sri Lanka in order to produce a series of promotional videos. In America, however, Simon Le Bon and company would take a different route to success: music videos. The record that blocked Duran Duran from #1: Complete Madness, the first greatest hits compilation from the ska band, Madness. Released on May 10, 1982, Rio was an immediate smash in England, where the album soared to #2 on the charts. That same creative energy permeated the nine tracks that made the final cut for Rio: "I mean, all of the songs on this album, they're really as good a bunch of songs as we ever wrote," the bass player admitted. We really created a monster there, didn't we?" "It was literally like everybody walked in one at a time and just did their part. The album's title track emerged after John Taylor announced that the band needed to write a "really good show opener that's going to explode at the beginning of the set," drummer Roger Taylor added.
the little that I knew about it, that was the energy I wanted to tap into." "We'd been around the world behind the first album.you know, we'd been to the U.S., and we'd been to Europe, but there was something about Brazil and Carnival. "I'd never been there," Taylor explained. "It immediately hit a good note with everybody, and stuck." "John Taylor came up with the title 'Rio,'" remembered keyboardist Nick Rhodes in an oral history of the album.
When it came time for album number two, the concept emerged from the mind of the group's bass player. Duran Duran had already made plenty of noise in the band's home country of England, with three top 20 singles and one, "Girls on Film," that peaked at #5.
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